Behind the Brand 

( móNIKA AJKAI )

FOUNDER, COACH & CREATIVE DIRECTOR

Welcome, dear Explorer! so happy you’re here.

My name is Mónika Ajkai, and I’m a coach, creative director, wife, woman, human and soon a mom. Beauty, inspiration, and creativity have always been core parts of my journey. But when I was younger, these were more about “the look” rather than the meaning behind them. I lived on the surface level of what it means to be human. Now I think being alive means CREATION AS A LIFESTYLE.

My first turning point was when I was in an accident, and it was uncertain whether I’d be able to walk again. BUT I COULD & the doctor said: “You’re very lucky your guardian angel caught you.” That moment made me reflect deeply on my self — perhaps for the first time ever. I felt immense gratitude for my life. But time went by and After MY FULL RECOVERY, I dived into work: I modeled, worked at an agency, became a beauty editor, did fashion editorial productions, creative directon and STILL felt the craving for something deeper. i started to learn about holistic & spiritual practices, cards, also did a life coaching and art coaching course, astrosophy studies and worked on my self in classic and alternative therapies. During the lockdown in 2020, I created Monológ the Studio, A CREATIVE COLLECTIVE, where WE fuse holistic self-development practices with personal and professional brand identity development to create an aesthetic outcome with meaning and purpose. AND NOW I’m here to embrace my 13 years of experience to guide and support you with personalized sessions, workshops and consultaTIONS. I used to believe that perfection IS the key to being lovable. In situations I felt, I wasn’t (GOOD) enough. I WAS TOLD, that if I AM being cheerful, playful, soft, sensual or humorous, no one would take me seriously. I believed I was strong only, when I hid my feelings — AND I was wrong. Love is the key to the authentic Soul, to inspire YOUR soul to shinE. To let your WHOLE BEING be. And this grace, and acceptance WE CAN give to ourseLVES and others unconditionally. This was the ESSENCE FOR ME TO transform inside-out. It took me years to figure out, and now I’m here to share. MY PURPOSE IS TO help YOU: because there Is no GOOD enough EXCUSE to dim your light.

With love, M. X

  • My journey is mainly based on self-taught development and education with my mentors, anyhow I’m here with a 12 years experience in the luxury/fashion/beauty industry and 6 years experience in the wellness field as a holistic coach, representing a new perspective by experimenting how well-being and aesthetic meets.

    Got fantastic opportunities to create fashion, beauty editorials, campaigns and covers for outstanding publications such as Vogue, Harper’s Bazaar, Numéro, L’Officiel, and collaborated with brands, like YSL, Omorovicza, Authentic Beauty Concept, the Four Seasons Hotel, Spark Le Monde and landed at beautiful places, like Istanbul, Seoul, Shanghai, Milan, London, Paris, Barcelona, Fuerteventura, New York and Budapest.

    EXPERIENCES:

    • Holistic Life Coach incl.: Therapeutic Art Coach

    • Creative Director

    • Astrosopher

    • Teacher @KREA Design School
      Self-Reflection based Personal Branding

    • Beauty Editor @GLAMOUR

    • Fashion Producer

    • Model Agent @ICON

    • Model

Soulful Exploration

Aesthetic Expression

A Creative Collective for Authentic Brand Expression, where industry professionals and visionary creators come together to craft meaningful brand narratives. Unlike traditional agencies or studios, we embrace a holistic approach that integrates self-development, coaching techniques, and personal brand evolution to uncover the soul behind your brand. Founded by Mónika Ajkai (Coach & creative director), Monológ the Studio was created as a space for like-minded individuals to co-create with purpose, blending strategy, storytelling, and artistry into every project. Our curated team of creatives — spanning photographers, designers, PR directors, copywriters, makeup artists, hair stylists, models and agencies, musicians, and more — collaborates on long-term and project-based partnerships, ensuring that each brand’s essence is reflected with authenticity and depth.

we are here to create a 360-experience and to find the perfect team match — bringing together the right talents to shape and execute your vision with precision and soul. Through our unique methodology, we guide brands in their creative metamorphosis, aligning values, voice, and vision with bespoke frameworks. Our services include Creative Direction, Brand Identity Development, Storytelling, UGC Content Creation, Production, Web Design, and Graphic Design — all designed to elevate brands across fashion, beauty, luxury, wellness, hospitality, and beyond. At Monológ the Studio, we believe that success and happiness can co-exist, and that branding is more than aesthetics — it’s a soulful expression.

Let’s talk more or connect for possible collaboration.

happy to get to know you and excited to work together!