Behind the Brand
( MÓ AJKAI )
FOUNDER & CREATIVE ALCHEMIST
Welcome, dear Explorer! so happy you’re here.
My name is Mó Ajkai, and I’m a creative ALCHEMIST, wife, woman, human and momMY. Beauty, inspiration, and creativity have always been core parts of my journey. But when I was younger, these were more about “the look” rather than the meaning behind them. I lived on the surface level of what it means to be human. Now I think being alive means CREATION AS A LIFESTYLE.
My first turning point was when I was in an accident, and it was uncertain whether I’d be able to walk again. BUT I COULD & the doctor said: “You’re very lucky your guardian angel caught you.” That moment made me reflect deeply on my self — perhaps for the first time ever. I felt immense gratitude for my life. But time went by and After MY FULL RECOVERY, I dove into work: I modeled, worked at an agency, became a beauty editor, did fashion editorial productions, creative directon and STILL felt the craving for something deeper. i started to learn about holistic & spiritual practices, cards, also did a life coaching and art coaching course, astrosophy studies and worked on my self in classic and alternative therapies (AND STILL DO). During the lockdown in 2020, I created Monológ the Studio, AS A CREATIVE COLLECTIVE, to support people from selfdive to purpose from experience to creation. NOW I’m here to embrace my 15+8 years of experience to guide and support you THROUGH YOUR TRANSFORMATION. I used to believe that perfection IS the key to being lovable. In situations I felt, I wasn’t (GOOD) enough. I WAS TOLD, that if I AM being cheerful, playful, soft, sensual or humorous, no one would take me seriously. I believed I was strong only, when I hid my feelings — AND I was wrong. Love is the key to the authentic Soul, to inspire YOUR soul to shinE. To EMBRACE your WHOLE BEING. And this SOFT grace, and acceptance WE CAN give to ourseLVES and others unconditionally. This was the ESSENCE FOR ME TO transform inside-out. It took me years to figure out, and now I’m here to share. MY PURPOSE IS TO help YOU: because there Is no GOOD enough EXCUSE to dim your light.
With love, M. X
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My journey is mainly based on autodidact development and a journey of education with my mentors. Anyhow I’m here with a 15 years experience in the luxury/fashion/beauty industry and 8 years experience in the wellness field, representing a new perspective by experimenting how well-being and aesthetic meets.
Got fantastic opportunities to create fashion, beauty editorials, campaigns and covers for outstanding publications such as Vogue, Harper’s Bazaar, Numéro, L’Officiel, and collaborated with brands, like YSL, Omorovicza, Authentic Beauty Concept, the Four Seasons Hotel, Spark Le Monde and landed at beautiful places, like Istanbul, Seoul, Shanghai, Milan, London, Paris, Barcelona, Fuerteventura, New York and Budapest.
EXPERIENCES:
Holistic Life Coach incl.: Therapeutic Art Coach
Creative Director
Astrosopher
Teacher @KREA Design School
Self-Reflection based Personal BrandingBeauty Editor @GLAMOUR
Fashion Producer
Model Agent @ICON
Model
Let’s talk more or connect for possible collaboration.
happy to get to know you and excited to work together!

